Small Business Center Resumes ‘Lunch-N-Learn’ Series

Photo of PCC Clock Tower with Warren Cupola in the background set against a clear blue sky.

GREENVILLE—The Pitt Community College Small Business Center has teamed with the Pitt-Greenville Chamber of Commerce and Evolve, Inc., this spring on a series of free seminars that offer small business owners tips for growing and marketing their services.

The four-part “Lunch-N-Learn” series kicked off Feb. 12 with a presentation on how brands are built around purpose and how businesses can develop and tell their stories properly to engage customers.

The series resumes Feb. 26 with a presentation on the competitive edge that marketers gain from using eye-tracking software in web development and package design for retail environments. Evolve President Will Daugherty and lead developer Jon Carico will explain how eye-tracking software can help marketers anticipate how customers will react and receive their advertising efforts before they are released to the market.

The final two installments will focus on small business owners utilizing artificial intelligence and machine learning to get the most out of consumer data they’ve collected (or can collect) on March 25 and details on the fast-moving hemp market April 1.

All “Lunch-N-Learn” events take place from 11:30 a.m. to 1 p.m. at the Greenville Hilton. Participants are encouraged to bring lunch to the presentations or be prepared to purchase it at their own expense from a limited Villedge menu.

For more information, contact PCC Small Business Center Director Jim Ensor at (252) 493-7541 or visit https://www.ncsbc.net/center.aspx?center=75380.