SBC Course Schedule
You may register for our seminars up to 30 days in advance.
To learn more about the Small Business Center click here.
Offered for the first time! The Business of Organic Farming
Learn key strategies for start-up, financing, and marketing as well as important information about legal issues, licensing, zoning, operations, and more. Discover the resources available to help you start and successfully operate your business. Presenter: Jim Ensor. 3 hours. Cost: FREE
Success in business begins with a plan. By committing your idea to paper, you face tough questions and identify strengths and weaknesses. Business plans are not just for financing purposes; they are working documents to guide your business. For new and established small business owners, this seminar will start you down the path of small business success. Presenter: Jim Ensor. 3 hours. Cost: FREE
Did you know using the word “newsletter” in the subject line can decrease your email open rate by 18%? However, many businesses and organizations refer to their regular email campaigns as eNewsletters or even worse – eBlasts! Inboxes are exploding at the seams, so how can you get your email campaigns opened, and more importantly, read? We will provide your business with the tools and techniques to improve your open rates, increase your click through rates, and decrease your bounces and unsubscribes. Presenter: Melanie Diehl. 3 hours. Cost: FREE
Do you know that 43% of small businesses dedicate six or more hours per week to social media? While it’s important to engage for social visibility and key connections online, we all want to do more in less time. We will teach you how to save time and get back to what you love to do – running your business or organization. Join us and learn the latest time savers and best practices. Presenter: Melanie Diehl. 3 hours. Cost: FREE
Learn about setting up a successful and legal (regulatory: Federal and State) drone business, what it takes to obtain an FAA-Part 107 Commercial Drone Pilot license, the different types of drone equipment available, and the various market verticals that are profitable. The worldwide market for drones is estimated to top $127 Billion USD within the next two to three years. How much of that market share will you be ready to share in? Presenter: Probyn Thompson III. 3 hours. Cost: FREE
You need visuals to represent your art on your website and social media. You also want these visuals to look the best they possibly can! Local photographer, Bob Mackowski, will give you some basic entry-level tips to use with any camera, even your cell phone. Learn how to make sure that your art visuals are seen and that they leave the right impression. Your art is something to be proud of; make sure that your visuals represent this. 2 hours. Cost: FREE
Every successful business person knows that marketing is essential to building a brand, getting new customers, and making a profit last. This applies to the Artist too!! Marketing is no longer the machine it used to be. Today, the marketing machine is bigger and more complex than ever. So when it comes to marketing, it’s imperative to consider more than purely traditional marketing as you are likely missing out results that digital marketing efforts can provide. We will help you choose a medium that is cost-effective for your business, define a strategy that gets the most reach (the best bang for your buck), and explore platforms that will give you tangible data. Presenter: Melanie Diehl. 2 hours. FREE.
Small businesses often feel like they’re not vulnerable to scams or data breaches. However, businesses of all sizes are at risk, and the sensitive information scammers want is in nearly every part of every size company. We will highlight common scams targeting businesses, ways a data breach can affect your company and how you can start protecting sensitive information. Presenter: Kayla Gilbert. 3 hours. Cost: FREE
Discover how you can convert a vague idea into a resource plan. Learn how a business plan helps motivate stakeholders to support your business ideas. We will explain the importance of personal credit and having a healthy relationship with lenders. Presenter: Megan Jones. 3 hours. Cost: FREE
This might be the best time in decades to start a business. Competitors are hard-hit, resources are cheaper, and good people aren’t hard to find. What would be the best small business for YOU to start right now? Would a business bring in extra income or provide a job? We can help you make that decision! This program focuses on: How to create a business idea that fits you; Businesses you can start for under $100; “Hot” businesses that will grow in coming years (you will receive a list of over 30); and 5 easy-to-use steps to starting a business. If you think the time is right for you to start a business – you’re right! We will help you get started in the right way! Presenter: Mike Collins. 3 hours. FREE.
This workshop will give an overview of the lending process and how to make it work for you. Discussion will cover what lenders look for and expect with regards to your personal credit, cash flow coverage, collateral requirements, capital injection, and character. Presenter: Robbie Dunbar. 3 hours. Cost: FREE
We will provide an overview of important topics that a new small business should consider, including: The advantages and disadvantages of the various types of business organizations and choosing the structure of ownership that best meets the needs of the business; Properly classifying employees and independent contractors and the responsibilities of a business as an employer or as one who pays others for services; and Basic record keeping requirements, including choosing a bookkeeping/accounting method, managing payroll records, and reporting requirements. Presenter: Karen Spruill. 3 hours. Cost: FREE
To answer this question, come learn how to distinguish the myths and realities of small business ownership, start a self-assessment to determine your readiness to become a business owner, and start a plan of action by gathering feedback from family,friends and potential customers. Presenter: Megan Jones. 3 hours. Cost: FREE
Join us to learn how credit reports are used in the underwriting of business loans, how you can apply common business practices and tools to help in proper credit reporting, how to develop strategies to build or improve your business’s credit, and how to protect yourself from credit-related scams and know what to do if your business becomes a victim. Presenter: Megan Jones. 3 hours. Cost: FREE
Learn how you can diversify your farm income with Agritourism. Also learn how to easily or not so easily add agritourism to your farm business. Come with your dreams and questions to help you better understand your opportunities and options in this dynamic agricultural market. Presenter: Annie Baggett, NC Dept. of Agriculture. 3 hours. FREE.
Scott Barker of the Small Business and Technology Development Center and Ferdinand Rouse of the Purchasing Department of the City of Greenville will present an overview of federal contracting and offer information about how to get started with government contracting, focusing on federal and state procurement requirements. Join us to gain a better understanding of the contracting process with federal, state, and local governments. 2 hours. Cost: FREE
Getting Your Video Mojo to Attract More Customers! This course teaches you and your team how to be more comfortable in front of the camera for selling your product or service. People identify with people naturally and with brands only after great expense and a lot of people promoting them. It is cheaper for a small business to brand themselves by bringing their most passionate people out front and the owners if possible. Presenter: Martin Brossman. 3 hours. Cost: FREE
Using industry knowledge, you will create and use credible sources for the production of content that will enhance the strategic goals to fuel business. You will produce a strategy for a content calendar that markets and generates leads for products and sales. Learn best practices for your respective industry on how to create and engage content across suitable product platforms to reach the people that want and need your services. Presenter: Dr. Eveangel Savage. 3 hours. Cost: FREE
Whether you wish to downsize your business for financial reasons, economical reasons, or to regain or change the control of your business, this class is for you! We will look at the benefits and issues involved in each area and learn how to evaluate your plan prior to taking any actions. Presenter: Anne Dorsey. 3 hours. Cost: FREE
This is an area of business that if not done properly, can reap harsh consequences.Implementing the best systems assure one’s success. Learn about the responsibilities of Human Resource Management (HRM) and the Payroll Cycle business activities. Presenter: Kim Beauchamp. 3 hours. Cost: FREE
Learning the fundamentals of bookkeeping is key for a small business owner. We will cover the basic foundation of a good bookkeeping system, how to create controls, and become more familiar with financial statements. Presenter: Anne Dorsey. 3 hours. Cost: FREE
Get introduced to the QuickBooks accounting software! You must have basic computer skills – how to use a mouse, etc. Instructor: Connie Haithcock or Leigh McOmber. 3 hours. Cost: FREE
What would you pay an accountant or consultant to set up the books for your business on QuickBooks software? How much time would it take to learn these steps on your own? Is what you set up correct? Geared toward the novice QuickBooks user, we will answer these questions and more. Topics include: the important first steps to properly set up a Quick Books company file, user restriction, data protection, and financial statement layout. This seminar focuses on the desktop edition set up. Online users may find it helpful, however. Instructor: Semone Brisson. 3 hours. Cost: FREE
Would you like to start using your QuickBooks software in the quickest, easiest way possible? Are you confused about how to approach using your QuickBooks and feel overwhelmed? Do you lack dedication to “keep up” with a set of books? The presenter, an accountant with decades of experience “keeping books” for small businesses, will share her secrets on how to get up and running fast in the simplest way possible. Learn how to enjoy bookkeeping so you will “stick to it and not give up in frustration. This seminar is a practical primer for those already using QuickBooks. Instructor: Semone Brisson. 3 hours. Cost: FREE
So you have an idea for a product or service that’s bound to capture the hearts and minds (and wallets) of consumers everywhere! Wait a minute! Have you really determined whether there really is a market for your product or service? This course will give you the means to determine your market and your competition, saving you from a death sentence for your product or service. Presenter: Jeanne Eury. 3 hours. Cost: FREE
You will be introduced to all digital marketing for small business. Learn how to market your business in the current climate using web, social, and paid options. Presenter: Guiseppe Getto. 3 hours. FREE.
Did you know that Veteran businesses generally have more success at starting and building their startup business than do non-veterans? The SBA provides veteran entrepreneurs with key benefits they may be eligible for when starting or growing a small business. Veterans have specific SBA lending programs to gain working capital for startups, expansions and acquisitions, or to purchase and occupy commercial real estate property. The SBA also provides special benefits programs for service disabled veterans seeking contracting and sole-source opportunities with the federal government. Take advantage of your well –deserved veterans status through SBA opportunities for you and/or your current spouse. Presenter: Don Spry. 2 hours. FREE.
Write grant proposals that get funded or prepare for a management career in the fast-growing nonprofit sector. Expert instructors prepare you for the special needs of the nonprofit industry and help you develop relationships with corporate, foundation, and government funding sources.Presenter: Dawn Morriston. 3 hours. Cost: FREE
For anyone that has already taken Grant Writing I but needs a more in depth look into the subject. Presenter: Dawn Morriston. 3 hours. Cost: FREE
Learn the basics of starting a non-profit business. We will cover information about 501© 3 and 501© 6 organizations with explanations of each. We will also cover the policies that you must have in place and how to develop policy manuals, establishing and working within your governing documents, and risk management. You will be provided with a review of organizational liabilities and important insurance coverage for non-profit organizations. Presenter: Melissa Beard. 3 hours. Cost: FREE
You will learn the importance of saving money for your business, how to find financing for your dream, learn some new marketing tips and tools, and learn the importance of a bank funded or self-funded line of credit for your business. You will be able to RECOGNIZE how to prepare for the next level. You will also DECIDE how badly you want the next level and if you are ready for it physically, mentally, and financially. You will leave with the knowledge, tools, and insight needed to ACTIVATE a strategy for success. Presenter: Antonio Bunn. 3 hours. FREE.
In this seminar you will be able to understand the root of what makes a brand and differentiate between marketing and advertising. We will discuss and analyze examples of brands and brand creation. You will begin to examine your business for key components of your marketing strategy and begin to develop a marketing plan of your own. Presenter: Marc Morrison. 3 hours. Cost: FREE
Every successful business person knows that marketing is essential to building a brand, getting new customers, and making a profit last. But marketing is no longer the machine it used to be. Today, the marketing machine is bigger and more complex than ever. So when it comes to marketing, it’s imperative to consider more than purely traditional marketing as you are likely missing out results that digital marketing efforts can provide. We will help you choose a medium that is cost-effective for your business, define a strategy that gets the most reach (the best bang for your buck), and explore platforms that will give you tangible data. Presenter: Melanie Diehl. 3 hours. FREE.
Would you like to learn about inexpensive, easy-to-use ideas for growing your business? What about 50 ways to grab new customers, reinforce relationships with current customers, and pique the interest of customers you don’t even know about? If you’re interested, you should attend “Dynamite Marketing on a Firecracker Budget”! Let this seminar help you create a low-cost marketing plan for your business. Presenter: Mike Collins. 3 hours. FREE.
Learn the purpose and benefits of relationship marketing, the principles of relationship marketing, and fundamentals to practice for success in relationship marketing. The purpose of relationship marketing is to increase sales, shorten the sales cycle, increase the close rate, reduce the cost of customer acquisition, create higher customer retention, and convert your customers into active sales advocates. Presenter: Brian Kennedy. 3 hours. FREE.
Gain a better understanding of the lending process and how to make it work for you. We will cover topics such as: what lenders look for and expect with regard to your personal credit, cash flow coverage, collateral requirements, capital injection, and character. Presenter: Robbie Dunbar. 3 hours. Cost: FREE
There are literally hundreds of threats that can affect a small business. A new big box store competitor, key employees leaving, rising gas prices, recessions, health problems, new legislation and the list goes on and on. Often, by the time a threat is realized, damage to the business has occurred. We will reveal many common threats small businesses face, assist you in learning how to determine if possible threats currently exist or if they could exist in the near future and most importantly, how to avoid these threats. Presenter: Bob Moore. 3 hours. Cost: FREE
With the new credit card laws and the scoring changes made by the three credit bureaus, the rules for having a “good” credit score for your business have changed. “Good”credit is now considered to be 740 and above compared to 680 a year ago. Learn the legal and ethical ways your business can increase its credit score. Presenter: Bob Moore. 3 hours. Cost: FREE
Master the essential of financial management. We will tackle the importance of recordkeeping, basic recordkeeping requirements, basic tax requirements, and the accounting system. Presenter: Kim Beauchamp. 3 hours. Cost: FREE
You will learn strategies and concepts to help you RECOGNIZE the reality of your current financial situation, DISCOVER a plan of action to help you achieve your financial goals, and ACTIVATE a strategy to prepare yourself financially for business ownership. Presenter: Antonio Bunn. 3 hours. FREE.
You will learn what credit is, how credit works, and how to evaluate your Credit Report and identify what you need to do to improve your credit, raise your credit score and prepare your credit to get loans approved to fund your business. You will be able to RECOGNIZE your credit issues, DECIDE on your Credit Goals and ACTIVATE strategies to help prepare your credit for business ownership. Presenter: Antonio Bunn. 3 hours. FREE.
If you own or are starting a small business, you know the reality: There never seems to be enough time. How do you get it all done and still have time for a life? The keys (believe it or not) are using time/people/stuff management skills that allow you to be flexible and meet long-term challenges while dealing with this-minute changes! Join us as we learn the tips, strategies and tactics to get it all done!! Presenter: Mike Collins. 2 hours. FREE.
Learn strategies and concepts to help you identify your current financial situation, set SMART goals to get you on the path to financial success, and prepare financially for a financial bounce-back! Presenter: Antonio Bunn. 3 hours. FREE.
Want to understand the essentials of financial management? Learn to apply financial management practices, rules, and tools most relevant for small businesses as well as prepare for common business financing needs such as start-up finance, working capital, and fixed asset loans. Presenter: Megan Jones. 3 hours. Cost: FREE
As a small business owner, your books will be your day-to-day compass to success. Learn the fundamentals of bookkeeping so you can move forward with confidence keeping your books or asking the right questions from your accountant! Presenter: Kelly Michaud. 3 hours. Cost: FREE
You know that you need to post on Facebook and all of the other social media networks. That’s a great start. Now here’s the question: What are you supposed to post there? Local photographer, Bob Mackowski, will help you answer that question and more. You’ll learn what content marketing is, how you create and distribute content, and you’ll even leave with an action plan on how to get it all started. Presenter: Bob Mackowski. 3 hours. Cost: FREE
Getting your business noticed with Social Media is great. But, are you missing out on having a traditional website? Website creation takes a lot of time, energy, and maybe even money to pay someone to do it for you. Join us to learn how to create your FREE one page website for your small business. You will create a one page site with about.me. Prior to class, you will receive a worksheet that will have a checklist of things you need to bring to class. Presenter: Christina Williams. 3 hours. Cost: FREE
With the amount of email being delivered to your target audience, it’s crucial to design an email that stands out among the rest. We’ve compiled the ‘7 Don’ts” of email design to make sure that when your audience opens your email, they have a memorable experience and want to open again in the future! Presenter: Melanie Diehl. 3 hours. Cost: FREE
Let’s put fingers to keyboards and make some videos! Start by learning why creating videos for marketing is so important and strategies to tell your stories through video. Once you’ve learned that, it’s time to get hands-on and creat. We’ll make one video from a template and at least one video from scratch, all of which you’ll get to keep and use in your marketing immediately! You should bring behind-the-scenes photos/videos, product photos/videos, and logos. Bringing your own devices (laptop/tablet/phone) is encouraged. Presenter: Bob Mackowski. 3 hours. Cost: FREE
Have you heard about SEO, Search Engine Optimization, but don’t really know what it is? Need help being found locally on search engines? Let’s figure out who and what your business is and then put you on the map with key words that your customers are using to search for you. Presenter: Christina Williams. 3 hours. Cost: FREE
IFTTT (If this, then that) is a free online tool that automates actions between websites, apps, smartphones, gadgets and more. Want your tagged Facebook photos backed up on Google Drive? IFTTT can do that! Want your Instagram photos to automatically post to Facebook? IFTTT can do that! Want to automatically save email attachments to the Cloud? IFTTT can do that! Presenter: Christina Williams. 3 hours. Cost: FREE
Does your brand accomplish what it needs to and once it does, what do you do with it? While technology has changed the way we market businesses, you still benefit greatly from tried and true branding. How do you evaluate your brand to be sure it’s right for your business before you spend precious marketing dollars? And, once you have a good brand, what’s the best strategy to move your business forward? We will address what questions to ask yourself in determining if you have the right brand and how to best strategize the next steps. Presenter: Emily Coffman. 2 hours. Cost: FREE
Learn how to create a basic web presence for your business using WordPress. We will cover the fundamentals of building websites through WordPress including setup, launch, and maintenance, and will discuss popular tools for helping you build a great-looking website. Presenter: Guiseppe Getto. 3 hours. Cost: FREE
Small business ownership requires the wearing of an infinite number of hats. The ‘building your customer base hat’ and ‘finding the right partners hat’ are two of the most important. However, often they are the most challenging. Ashley Melvill, Director of Business Development for the Downtown Raleigh Alliance, teaches the simple art of utilizing the people around you and leveraging your community to build your business. Presenter: Ashley Melville. 3 hours. Cost: FREE
NC Live offers a wealth of information for an aspiring business owner. Using the databases such as SimplyAnalytics, IBISWorld, and ReferenceUSA, we will demonstrate how to find information on industries, demographics, and potential competitors and customers. The focus will be on market demographics and industry trends. Presenter: Clark Nall. 3 hours. Cost: FREE
Digital Marketing is changing thanks to widespread ownership of smartphones, every-increasing data and video streaming, combined with a cultural desire for digestible and personalized content. Do you know which trend will impact YOUR organization in2018? How can you jump on some of these trends to get an edge on your competition? You’re about to find out…By the end of this session, you’ll have a cutting edge on Marketing Automation, Content Marketing, Video, Mobile, and Big Data. Join us as we explore the top trends in digital marketing that we believe small businesses should be paying attention to in 2018. We’ll explore each trend and provide some simple ideas for incorporating them into your overall marketing strategy. Presenter: Melanie Diehl. 3 hours. Cost: FREE
Learn how the balance sheet works, what it contains, and where the numbers come from. If you do not understand the very basics of your balance sheet, you are not alone! Simply put, a balance sheet is a snapshot in time of your business assets, liabilities and shareholder’s equity. Understanding the balance sheet will help you know your worth so you can plan to make a profit. Presenter: Antonio Bunn. 3 hours. Cost: FREE
Join us to learn how an income statement works, what it contains, and where the numbers come from. An income statement will allow you to see a picture of your past and present income and expenses, so you can plan to make a profit. Presenter: Antonio Bunn. 3 hours. Cost: FREE
You will learn how the cash flow statement works, what it contains, and where the numbers come from. The cash flow statement will allow you to see how cash flows in and out of your business during a given period of time so that you can plan to make a profit. Presenter: Antonio Bunn. 3 hours. Cost: FREE
Through a partnership with the Center for Environmental Farming Systems (CEFS) and North Carolina Cooperative Extension service, PCC will be providing training on the business of organic farm operations. This training will teach in-depth what it means for a farm to be organically certified, how to become organically certified, how to maintain organic certification, business planning for organic farm operations, record keeping, organic product pricing, and organic product marketing. Industry professionals, Cooperative Extension Agents, and University Specialists will teach five sessions. Each session must be registered for individually, but it is strongly recommended to register and attend all five classes. Students who complete all five sessions will have access to an on-farm organic certification consultation with CEFS Farming Systems Specialist, Melissa Bell. These classes are tailored for farmers with existing farm operations who have an interest in becoming organically certified, but open to anyone interested in the subject. Cost: FREE