Business Administration: Marketing

Marketing is a concentration under the curriculum title of Entrepreneurship, Marketing, and Economics. This curriculum is designed to provide students with fundamental skills in marketing and retailing.

Course work includes marketing, retailing, international marketing, merchandising, selling, advertising, service marketing, customer service, marketing research, computer technology, and management. Hands on applications are used in the classroom so that the student will know how to prepare a marketing plan; create displays; produce television, radio, and newspaper advertisements; plan, prepare, and make a sales presentation; create a logo; and create product package designs.

Courses are offered in a traditional classroom setting, at night, and via the Internet.

The marketing students at Pitt Community College may become members of Collegiate DECA. This is the community college division of the high school marketing student organization, DECA. The members of Collegiate DECA speak to area high school students, judge local high school DECA competitions, compete in national leadership conferences, and participate in fundraising activities for charitable organizations.

Graduates of the Marketing and Retailing curriculum should qualify for marketing positions within manufacturing, retailing, and service organizations.

For more information contact Mandy Smith Bowers, Instructional Coordinator, at 252-493-7363 or mbowers@email.pittcc.edu.

Manufacturing
Retailing
Service Organizations
Sales Positions
Medical Marketing
Marketing Management
Retail Marketing
Advertising

Principles of Marketing
Visual Merchandising
Fundamentals of Selling
International Marketing
Marketing Applications
Introduction to Business
Principles of Microeconomics
Advertising and Sales Promotion
Retailing
Customer Service
Business Law I
Business Math
Marketing Research
Social Media Marketing
Principles of Accounting I
Principles of Management

To plan, design, and implement a marketing research plan to collect primary data for marketing research using all survey techniques (mail, telephone, Internet, mall intercept, focus groups), observation techniques, and experiments
To plan, design, and implement an advertising plan for a company, a product, or a brand that includes a coupon, a sweepstakes or contest, a billboard design, a television storyboard, a script for a radio spot, an example of social media marketing, and an example of mobile marketing
To plan, build, and evaluate designs and displays for a retail setting
To deliver speeches within a public setting (make sales presentations to an individual, or to a group, or potential buyers)