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Student Designs Craft Beer Company's Logo

Standing between Uptown Brewing Company's Donald Dunn, left, and Benjamin Self, PCC student Raygan Burnette displays her winning logo design and scholarship check.

WINTERVILLE—When the new Uptown Brewing Company opens for business in Greenville later this year, Raygan Burnette can smile with pride knowing that she created the logo emblazoned on each pint of craft beer the business produces.

Burnette, an Advertising and Graphic Design student at Pitt Community College, designed Uptown Brewing’s logo as part of a class project this summer. For her winning efforts, she received a $500-scholarship through the PCC Foundation this month.

"It feels really rewarding to know that my design was chosen and that all the work that I am doing in school is paying off,” Burnette said. "I wanted to create an impactful yet minimal logo that would appeal to their target audience. It was also important to design a logo that could be used on a variety of applications."

A Greenville resident, Burnette graduated from South Central High School in 2015 and enrolled at PCC full-time in the fall. She eventually plans to pursue a four-year degree in communications at East Carolina University with a concentration in public relations.

Since she opted to not seek an internship this summer, Burnette said she made the most of her Graphic Design III course taught by PCC Advertising and Graphic Design Department Chair Eleanor Willard.

In addition to designing a logo for Uptown Brewing, Willard’s students have already designed t-shirts for a pair of PCC student clubs this summer as well as the Humane Society of Eastern Carolina’s 16th Annual Canine Crawl. They are currently developing a logo for the PCC Leadership Institute, which is an annual professional development opportunity for college employees.

“We offer a competitive summer internship program, but we were only able to provide 12 internships to 24 students,” Willard said. “For students who are not awarded internships, we try to bring in as many actual clients as possible for them to work with in order to gain real-world experience.”

Willard said the Uptown Brewing Company logo design project stemmed from a conversation she had with one of the business’s owners, Donald Dunn, during the PCC Foundation’s 2nd Annual Accelerating the Future fundraiser in March.

“That was a great event and opportunity to share with the community what our students do in the Advertising and Graphic Design program,” Willard said. “I had five students bring their portfolios to the event to share with the public, and that is how we met Mr. Dunn.”

Willard said Dunn, who has teamed up with his brother, Billy, and Brewmaster Benjamin Self to get Uptown Brewing off the ground, was impressed with the quality of work produced by her students and wanted to partner with her department in the creation of a logo for his new company.

“It sounded like a fun project, and it turned out to be a great experience for the students,” Willard said. “It was also nice for the winner to be rewarded monetarily.”

Located at 418 Evans Street, Uptown Brewing Company is expected to create 18 new jobs when it opens this fall.


07/18/2016