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Marketing and Retailing

Click here for the AAS Degree in Marketing and Retailing curriculum checklist.

Marketing and Retailing is a concentration under the curriculum title of Entrepreneurship, Marketing, and Economics. This curriculum is designed to provide students with fundamental skills in marketing and retailing.

Course work includes marketing, retailing, international marketing, merchandising, selling, advertising, service marketing, customer service, marketing research, computer technology, and management. Hands on applications are used in the classroom so that the student will know how to prepare a marketing plan; create displays; produce television, radio, and newspaper advertisements; plan, prepare, and make a sales presentation; create a logo; and create product package designs.

Courses are offered in a traditional classroom setting, at night, and via the Internet.

The marketing students at Pitt Community College may become members of Collegiate DECA. This is the community college division of the high school marketing student organization, DECA. The members of Collegiate DECA speak to area high school students, judge local high school DECA competitions, and participate in fundraising activities for charitable organizations.

Graduates of the Marketing and Retailing curriculum should qualify for marketing positions within manufacturing, retailing, and service organizations.

For more information contact Hope V. Clark, Curriculum Coordinator.