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Entrepreneurship, Marketing, and Economics

Program Descriptions


Entrepreneurship

The Entrepreneurship curriculum is designed to provide students with the knowledge and the skills necessary for employment and growth as self-employed business owners.

Course work includes developing a student’s ability to make informed decisions as future business owners. Courses include entrepreneurial concepts learned in innovation and creativity, business funding, and marketing. Additional course work includes computers and economics.

Through these skills, students will have a sound education base in entrepreneurship for lifelong learning. Graduates are prepared to be self-employed and open their own businesses.

For more information on the Entrepreneurship Program, contact Charles Griffin, Department Chair. 


Marketing and Retailing

Marketing and Retailing is a concentration under the curriculum title of Entrepreneurship, Marketing, and Economics. This curriculum is designed to provide students with fundamental skills in marketing and retailing.

Course work includes marketing, retailing, international marketing, merchandising, selling, advertising, service marketing, customer service, marketing research, computer technology, and management. Hands on applications are used in the classroom so that the student will know how to prepare a marketing plan; create displays; produce television, radio, and newspaper advertisements; plan, prepare, and make a sales presentation; create a logo; and create product package designs.

Courses are offered in a traditional classroom setting, at night, and via the Internet.

The marketing students at Pitt Community College may become members of Collegiate DECA. This is the community college division of the high school marketing student organization, DECA. The members of Collegiate DECA speak to area high school students, judge local high school DECA competitions, and participate in fundraising activities for charitable organizations.

Graduates of the Marketing and Retailing curriculum should qualify for marketing positions within manufacturing, retailing, and service organizations.

For more information on the Marketing and Retailing Program, contact Hope V. Clark, Curriculum Coordinator.